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Coca Cola LED screen
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Since November 2005 the Coca-Cola screen in London’s Piccadilly Circus has been controlled by a specially-commissioned Technographic Displays ACTIV Media Player.

The capabilities of the system were systematically extended, with a news-ticker and graphics overlay system being added for the 2006 FIFA World Cup.

The playout system was commissioned by DisplayLED who undertook a complete refurbishment of the 200 square metre display.
Thank you message on Coca Cola screen, Piccadilly Circus, London, September 2007